Wednesday 16 September 2009

It’s Goodbye Prada, Hello Reed Krakoff For Graziano de Boni – 16/9/09

Has Reed Krakoff poached Graziano de Boni from Prada? We can’t be sure. All we know is that de Boni, President and CEO of Prada USA, is leaving his post to become the president of the newly formed Reed Krakoff brand.*

De Boni’s departure from Prada once again vacates a job that was open for two years prior to his arrival. Prada officials have not yet commented on de Boni’s successor.


*Reed Krakoff is the creative force behind Coach. He launched his own personal brand in July this year.


For background information on de Boni and the Reed Krakoff brand, consult this WWD Business article.

Posted by MO at 7:12 am
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au