Wednesday, 16 September 2009

It’s Goodbye Prada, Hello Reed Krakoff For Graziano de Boni – 16/9/09

Has Reed Krakoff poached Graziano de Boni from Prada? We can’t be sure. All we know is that de Boni, President and CEO of Prada USA, is leaving his post to become the president of the newly formed Reed Krakoff brand.*

De Boni’s departure from Prada once again vacates a job that was open for two years prior to his arrival. Prada officials have not yet commented on de Boni’s successor.

*Reed Krakoff is the creative force behind Coach. He launched his own personal brand in July this year.

For background information on de Boni and the Reed Krakoff brand, consult this WWD Business article.

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