Thursday, 3 September 2009

Another Victory For The Fight Against Counterfeit Product - 3/9/09

Louis Vuitton is once again victorious in its ongoing efforts to stem the flow of counterfeit product to the market and the conduits these items flow through. We read yesterday in a Reuters article that Louis Vuitton, part of the LVMH group have won a lawsuit they "filed in 2007 against the California based Internet hosting business of Akanoc Solutions and was awarded $32.4 million in damages.” Nice work.

According to another article in The Associated Press "
Louis Vuitton Malletier filed the lawsuit in 2007, after finding a group of Web sites with the same Internet address selling what it believed was counterfeit Louis Vuitton merchandise”. Q: What did the jury find? A: That Akanoc Solutions were in fact liable for contributory trademark and copyright infringement.

So the message, if it looks like a fake it probably is, if the price looks too good to be true, it probably is because it’s not the ‘real deal’. Don’t buy counterfeit, don’t trade in counterfeit, it simply does not pay… and if brand and status are important to you, it’s not a good look.

Article by: Melinda O'Rourke

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,