Louis Vuitton is once again victorious in its ongoing efforts to stem the flow of counterfeit product to the market and the conduits these items flow through. We read yesterday in a Reuters article that Louis Vuitton, part of the LVMH group have won a lawsuit they "filed in 2007 against the California based Internet hosting business of Akanoc Solutions and was awarded $32.4 million in damages.” Nice work.
According to another article in The Associated Press " Louis Vuitton Malletier filed the lawsuit in 2007, after finding a group of Web sites with the same Internet address selling what it believed was counterfeit Louis Vuitton merchandise”. Q: What did the jury find? A: That Akanoc Solutions were in fact liable for contributory trademark and copyright infringement.
So the message, if it looks like a fake it probably is, if the price looks too good to be true, it probably is because it’s not the ‘real deal’. Don’t buy counterfeit, don’t trade in counterfeit, it simply does not pay… and if brand and status are important to you, it’s not a good look.
Article by: Melinda O'Rourke