Tuesday, 6 July 2010

The Next Generation Of Luxury Consumers - 06/07/10

Not even our children are safe from luxury designers, with brands such as Gucci, Burberry, Dior and Dolce & Gabbana creating designer clothing for infants. As more designers move into this market, we ask, is this a generational, early adopter or Generation I (indulged!) marketing strategy? These luxury brands are definitely top and tailing their product offer, and keeping it in the family, so to speak.

Image credit: dolcegabbana.com

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au