Due to an increase in demand from Asia, Hermes have raised their 2010 revenue forecast. Second quarter sales have increased greater than was foreseen by analysts, with the full year revenue tipped to grow to as much as 12%. The Asian based demand has seen particular focus from wealthy Chinese shoppers who are after luxury goods. Hermes stock has risen 27% this year, which has resulted in a staggering market value for the company of $16.2 billion, with sales in silk ties and scarfs gaining 24%. Hermes now plans to open a further 20 stores this year- and it seems the iconic Hermes scarf is flying high.
Image credit: hermes.com
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