Burberry are unstoppable at the moment, with the company announcing they will be buying out their Chinese franchises, in a 70 million pound deal. The result comes after 20 years of the franchise model operating in China and it will see the company take direct control over the 50 stores on the mainland. Burberry CEO, Angela Ahrendts, has said of the robust movement of the business deal, “regardless of the market dynamics going on, other dynamics are in place to make this the optimum time to do [this deal].”
It seems Burberry’s star is truly shining, and with the launch of their Burberry beauty line last week (packaged luxuriously of course), there is no doubt that the brand is hot, hot, hot right now.
Image credit: bellasugar.com
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