Thursday, 15 July 2010

Harrods Embraces Islamic Fashion - 15/07/10

Harrods has reached out to Muslim women from around the world, as they have begun selling abayas by sister designers Reem and Hind Beljafla, through the Beljafla DAS Collection. This welcomed change comes a month after Qatar’s sovereign-wealth fund bought the famous London based store. Now, Dior, Hermes and Gucci are looking into options to design luxury abayas for this growing clientele. The abayas designed by Beljafla include coloured embroidery and even leather and studs to enliven the otherwise all black design.

We think it would be interesting to know what percent of the quoted 200-2000 (a large estimate that no fashion house wants to confirm) Haute Couture clients are actually from the United Arab Emirates. We imagine that between them and the Chinese and Russians, they may just be propping up the Couture Houses.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,