Thursday, 22 July 2010

Giorgio Armani Taps Into Asian Market - 22/07/10

Giorgio Armani are branching out at a rapid pace, into an untouched Asian market. The company have opened their first stores in Mongolia and Vietnam. The city of Ulan Bator in Mongolia and Ho Chi Minh City of Vietnam have welcomed two new Emporio Armani stores (with a café accompanying the Vietnamese based store.)

Giorgio Armani himself noted that these countries are ‘ready’ for Italian fashion, taking the score of worldwide stores for the company to 1,503. The move into Asia comes after Giorgio Armani suffered a 28% fall in profit last year.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,