Thursday 29 July 2010

LVMH Installs Confidence Boost In Luxury Market - 29/07/10

The mighty LVMH group, the world's largest luxury goods conglomerate, have their Supergroup cape on right now, flying through the global skies to ensure the return to profit post GFC is worthy of a roar and a fairly good reason to beat the chest.

Yes, they will go forth and build a new leather goods factory in France and create jobs for 320 new craftsmen, and initiate production at a new tannery in Belgium. Yes, they "will continue to gain market share thanks to the numerous product launches planned before the end of the year, to its geographic expansion in promising markets and to its cost management". There is no stopping the mighty Supergroup, as the CEO Bernard Arnault said "demand is outstripping supply. There’s a waiting list at Louis Vuitton.” And we don't doubt this extends to DIOR, Fendi and many, if not all super brands within the Supergroup.

Thank goodness for LVMH's success, this is the biggest confidence vote the global luxury market can get, with a rise "in Paris trading after reporting a 53 percent surge in first-half profit that beat analysts’ estimates". It's a fine day for all.

Image credit: lvmh.com

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au