Thursday, 8 July 2010

Bottega Veneta Relaunch Interactive Website - 08/07/10

Bottega Veneta have reinvented and relaunched their website this week. The new design features exclusive video content, an interactive catalogue and an online store, all adding to a whole new level of the customer experience.

In order to create a truly unique online shopping experience, the site features personal shoppers that can assist you with your purchase. And if you aren’t yet ready to completely step away from in-store shopping, there is the option to pick up your purchase from one of the flagship Bottega Veneta stores.

Whilst video content has been grasped by many luxury brands, Bottega Veneta have chosen to feature exclusive online content that cannot be viewed elsewhere. For those who appreciate the fine craftsmanship in each Bottega Veneta design, you can view the Hand of the Artisan, which shows all the behind the scenes work. Or alternatively you may watch the latest runway show, front row from the comfort of your office or home.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,