Thursday, 15 July 2010

Luxury News In Brief - 15/07/10

Versace have plans to introduce their timepieces into the Indian market, with the news that India’s second largest watchmaker Timex, will be bringing the brand to the country before end of year. Timex vice president Nilanjan Bhattacharya stated “we hope to achieve a double digit growth in the segment.”

Miuccia Prada has once again put her creative evolution in force, with the launch of a new capsule eyewear collection for the brand. Released via Luxottica, Prada Swing Sunglasses are to arrive in store in October valued at US $245. The accompanying ad campaign will mix luxury fashion with art, as comic book illustrators will be asked to design their own Prada Swing heroine (wearing the signature Prada Swing shades of course) with the result being a Prada comic book.

Recently Jimmy Choo, Prada and Bottega Veneta have launched their own e-commerce stores, and it seems the bug is affecting more and more luxury labels as they move into the online space. The latest label to join this growing trend is Marc Jacobs who plans to launch a virtual store in the near future. Whilst it seems online shopping is the way of the future, luxury freestanding stores are fighting back with special discounts and special access for loyal customers.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,