Monday, 5 July 2010

Luxury News In Brief - 05/07/10

Some positive news for Salvatore Ferragamo this week. In business, the weaker euro has boosted sales and margins, resulting in sale growth for the company. On the creative side, Ferragamo have named Massimiliano Giornetti, as their creative director, controlling all product lines.

LVMH have announced plans to expand their beauty subsidiary, Sephora, into Brazil. The company noted that Sephora can now “develop its local platform, online and over time in stores."

Also in the world of beauty, is the launch of Burberry’s beauty line this week. Chief creative officer Christopher Bailey has explained “we started [the range] from instinct and what we felt was missing from the market.”

Gucci is guilty of using an online social media campaign to promote their latest fragrance. Gucci Guilty is aimed at young consumers with a love for social networking, and the campaign will involve heavy interaction and is expected to top $200 million in first-year retail sales. Creative director Frida Giannini, has explained “we wanted to create something new, unconventional and to break some rules.”

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,