Thursday 6 May 2010

Forbes Unveils Its Platinum Luxury Brands, Giving Louis Vuitton A Special Mention – 6/5/10


Last week, Louis Vuitton was dubbed the world’s most valuable luxury brand, when it came to brand value (see our earlier report). Now, LV has also been named as Forbes’ second most valuable Platinum Brand.

In their report on Platinum Brands, Forbes identifies 10 luxury brands that are “poised to thrive in better economic times.”
The other brands, in order of appearance on the list, included:
1. BMW
2. LV
3. Mercedes-Benz
4. Gucci
5. Coach
6. Hermes
7. Chanel
8. Rolex
9. Cartier
10. Porsche

According to this report, Forbes' Beyond The Balance Sheet Department looks at the numbers behind the numbers - or ways of analysing companies that are different from the usual metrics, such as book value and earnings. Click here for more information on how Forbes came up with this list.

Image credit: Forbes
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au