Friday, 30 April 2010
Q: What is the world’s most valuable luxury brand?
A: Louis Vuitton - according to a survey by market research firm Millward Brown Optimor (as discussed in The Luxist).
LV was followed by: Hermes, Gucci, Chanel and Hennessy.
We thought this was a particularly interesting article. Brand values are often debated amongst marketing and financial management as to whether an intangible asset, such as a brand, should go on the financial statements. At the MO Down, we know the power some of the brands hold, but it was still eye-opening to see Louis Vuitton with a brand value of nearly $19.8 billion. Now that is a serious asset...
For more discussion on ‘brand as an asset’, see our earlier article: Luxury Branding 101.
Image courtesy of the Luxist.
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au