Q: What is the world’s most valuable luxury brand?A: Louis Vuitton - according to a survey by market research firm Millward Brown Optimor (as discussed in The Luxist).
LV was followed by: Hermes, Gucci, Chanel and Hennessy.
We thought this was a particularly interesting article. Brand values are often debated amongst marketing and financial management as to whether an intangible asset, such as a brand, should go on the financial statements. At the MO Down, we know the power some of the brands hold, but it was still eye-opening to see Louis Vuitton with a brand value of nearly $19.8 billion. Now that is a serious asset...
For more discussion on ‘brand as an asset’, see our earlier article: Luxury Branding 101.
Image courtesy of the Luxist.
