Coach, a strong US prestige brand, is expanding beyond North America and Asia by partnering with French department store operator Printemps.
Talking exclusively to WWD, Coach reveals the first shop, a 1,700-square-foot location on the revamped main floor of Printemps’ luxurious Boulevard Haussmann flagship, is due to open in June.
Ian Bickley, Coach Inc.’s President of International, said “We’re a company that’s focused on growth, and obviously [Europe] is an untapped opportunity for us. We really see a multichannel distribution approach throughout the key western European markets.”
This is definitely an interesting move for Coach. Click here for our detailed analysis of Coach in our earlier report: Coach Is A Clear Winner In Tough Times.