Wednesday, 21 April 2010

Coach Partners With Printemps For French Expansion – 21/4/10

Coach, a strong US prestige brand, is expanding beyond North America and Asia by partnering with French department store operator Printemps.

Talking exclusively to WWD, Coach reveals the first shop, a 1,700-square-foot location on the revamped main floor of Printemps’ luxurious Boulevard Haussmann flagship, is due to open in June.

Ian Bickley, Coach Inc.’s President of International, said “We’re a company that’s focused on growth, and obviously [Europe] is an untapped opportunity for us. We really see a multichannel distribution approach throughout the key western European markets.”

This is definitely an interesting move for Coach. Click here for our detailed analysis of Coach in our earlier report: Coach Is A Clear Winner In Tough Times.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,