According to WWD, Pierre Hardy’s Hermes collection has been dubbed “Haute Bijouterie” to distinguish itself from the couture houses and other luxury players.
Hermes will be taking orders for the collection on a world tour that will stop in Tokyo, Hong Kong and Berlin. The waiting time is 5 to 7 months. Click here to read more.
Hermes’ CEO Patrick Thomas said there is rising demand for bespoke pieces. “It’s a trend which is also growing in each of our categories, but especially in jewellery,” he said. “Today, I would say it’s at least 10 percent of our business.”
Image credit: WWD. Shows one of the Haute Bijouterie pieces.