Friday, 9 April 2010

Burberry Introduces An Exclusive Japan-Only Black Label Range – 9/4/10

Click here to preview the Winter/Fall collection for Burberry’s Black label range, which is exclusive to Japan. Another luxury brand that is doing market exclusives…

As Burberry has been on a very large growth trajectory over the past few years and performing well, a new line extension is a timely introduction as the brand is becoming more commercial, some may even say too available? Some customers who are brand loyal want to continue to purchase the brand however don't want to see ‘everyone’ wearing it. So the new Black this season is Burberry. Will it reach beyond the shores of Japan in the near future...? Read more here.

Image credit: It shows Black Label clothing.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,