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As Burberry has been on a very large growth trajectory over the past few years and performing well, a new line extension is a timely introduction as the brand is becoming more commercial, some may even say too available? Some customers who are brand loyal want to continue to purchase the brand however don't want to see ‘everyone’ wearing it. So the new Black this season is Burberry. Will it reach beyond the shores of Japan in the near future...? Read more here.
Image credit: Indyposted.com. It shows Black Label clothing.