Monday, 19 April 2010

Armani And Prada Unite Over The Milan Fashion Week Furore – 19/4/10

The houses of Armani and Prada have united (in opinion only) over the future of Milan Fashion Week, saying they will accept nothing less than a seven-day fashion week.

This development, discussed in a New York Fashion article, shows when competitors collaborate in a rarefied world, they exert power and receive appropriate attention.

Another example of when enemies become friends in the name of fashion was when France’s haute couture jewellers banded together in February in a joint bid to conquer lucrative emerging markets (click here to read our earlier report).

Image credit: It shows a Prada’s A/W 2010 Milan show.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,