Monday, 12 April 2010

Luxury Branding 101 – 12/4/10

“Great brands make great investments.” This interesting headline caught our attention recently in an article in Forbes.

A great article, it focuses on the 'brand as an asset' and the growing acceptance of this by investors. It reveals that research by Credit Suisse has determined that “brand value gives companies a genuine competitive advantage.”

The brands highlighted in this article include Apple, Ralph Lauren and Tiffany & Co. Tiffany & Co. were praised for following the rules of branding by “continuing to design and produce unique pieces that appeal to a growing global audience of ‘Tiffany blue-box’ aficionados.”

We believe ‘brand as an asset’ is also about the company one keeps, or who their new 'bestie' is... Think Louis Vuitton opening a mega flagship store on the corner of King and George Street in Sydney's CBD, just opposite the Apple store… share the love.

Image courtesy of imageshack. It shows a Tiffany & Co. advertisement.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,