Earlier this month, we revealed LVMH’s plan to turn Paris’ former La Samaritaine department store into a hotel (see our April 6 report). Now, the luxury giant has confirmed it will open more Cheval Blanc luxury hotels.
According to The Independent, LVMH plans to launch two further luxury hotels in Egypt and Oman in 2012. The existing Cheval Blanc hotel is located in the exclusive French ski resort of Courcheval.
We know Giorgio Armani has extended his brand to hotels, as has Versace, Lacroix and several other designers. So it comes as no surprise that the biggest luxury goods conglomerate is again ensuring they are covering many categories and leveraging off the associated synergies.
Image courtesy of luxuo.com. It shows the existing Cheval Blanc hotel.