Tuesday, 13 April 2010

LVMH To Open Two More Cheval Blanc Hotels – 13/4/10

Earlier this month, we revealed LVMH’s plan to turn Paris’ former La Samaritaine department store into a hotel (see our April 6 report). Now, the luxury giant has confirmed it will open more Cheval Blanc luxury hotels.

According to The Independent, LVMH plans to launch two further luxury hotels in Egypt and Oman in 2012. The existing Cheval Blanc hotel is located in the exclusive French ski resort of Courcheval.

We know Giorgio Armani has extended his brand to hotels, as has Versace, Lacroix and several other designers. So it comes as no surprise that the biggest luxury goods conglomerate is again ensuring they are covering many categories and leveraging off the associated synergies.

Image courtesy of luxuo.com. It shows the existing Cheval Blanc hotel.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au