Tuesday, 27 April 2010

Counterfeit Goods Cleanup Worth $240 Million – 27/4/10

During a 30-city, 2 month counterfeit “spring clean,” U.S. officials have seized US$240 million of pirated goods. Serious spring cleaning indeed...

In 2009, the largest seizure was US$26 million and the entire year saw a total of US$260 million. So the result of the recent spring clean is incredibly impressive and 'should' send a strong message to those who make it their business to pirate goods.

Who's responsible?
According to this Wall Street Journal article: "Chinese criminal gangs are the biggest purveyors of fake goods in the U.S., accounting for about 80%, by value, of the counterfeit goods seized last year.

What’s most popular?
Footwear tops the list of fake goods, followed by consumer electronics, luxury goods and pharmaceutical products."

We said it in April, when scientific research concluded “Fake Goods Can Equal Fake People,” but we want our message to be loud and clear - FAKES are for FRAUDS - Say NO to FAKES!

Image courtesy of The Fashion Row.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au