Tuesday, 2 February 2010
A new era has definitely begun in haute couture jewellery. Not only has it shared the spotlight alongside the fashion on the catwalk at Paris’ Haute Couture week, but an alliance has been formed amongst France’s most exclusive jewellery brands.
We read about this “joint bid to conquer lucrative markets in emerging nations” in an AFP article. This alliance will feature Van Cleef & Arpels, Cartier, Chaumet, Boucheron, Mellerio dis Mellers, Dior and Chanel. So perhaps it’s a case of sleeping with the enemy to escape from ‘struggle street’ …?
For background information, read the MO Down on November 26: Jewellery To Share The Runway At Paris Haute Couture Week or December 15’s Luxury Jewellery Market Goes From Strength To Strength.
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au