Friday, 12 February 2010
While Burberry basks in the media spotlight in the lead up to their 3-D live screenings of their runway show (see the MO Down for 10 February for details), Armani has been quietly increasing their web presence.
We read in The Independent that Armani relaunched their website earlier this month to bring all of its collections under one virtual roof (Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior and Armani Casa).
Offered in Italian, English and Japanese, the new site includes links to YouTube, Facebook and Twitter accounts and lets viewers digitally explore the Armani stores worldwide.
This is not the first time we’ve noticed Armani embracing the internet and social media. In December, they launched an impressive ‘Christmas Wish’ website (click here to see our December 3 article).
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au