Tuesday, 23 February 2010
The online shopping world is set to evolve once again as eBay expands its fashion offerings and competes with other online fashion websites that have 'quick' or 'flash sales’ (like Gilt Groupe and The Outnet).
eBay say they are going to provide the right environment and create an additional competitive edge.
We believe this is an important move and additional nod to the luxury brands that eBay is working with (e.g. cultivating greater trust) on the 'genuine vs. counterfeit issue', which is an often asked question regarding eBay.
Hey and let's face it, "eBay says it sells a dress and a pair of women’s jeans every 18 seconds and a pair of shoes every three seconds..." That has got to peak interest with some brands. And if the environment is correct and given the continuing rise of online shopping, it provides options for smaller brands (like Narciso Rodriguez, who recently offered their capsule collection on eBay) to enter the e-world.
We’ll keep you in the loop on this eBay innovation. Meanwhile, you can read more at WWD.
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au