Monday, 22 February 2010
Burberry are not having a good run at the moment. Last week, they were robbed (see Friday’s MO Down). And this week, they’ve announced plans to close their Spanish design facility and cut 300 jobs in Barcelona.
These proposed changes are another example of the brand moving to manage the business directly and discontinue their licensing deals. Last year, they closed their Spanish line, Thomas Burberry (click here for our January 2009 article on this) due to the Spanish recession.
Read more about this development at The Telegraph.
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au