Tuesday, 9 February 2010

The Chinese Are Hungry For These Louis Vuitton Handbags – 9/2/10

Look closely at Exhibit A. These two Louis Vuitton handbags are not crafted from the finest European leather; they’re made from solid chocolate.

The handbags occupy prime position at Beijing’s newly opened World Chocolate Wonderland, beside replicas of famous Chinese monuments like the Great Wall of China and the Terracotta Warriors.

We’ve always said that the Chinese tend to gravitate towards Louis Vuitton for their strong, identifiable signatures and logos (see the MO Down for December 1 for details), but a chocolate tribute to LV proves this is a brand they’re really hungry for…

To find out more about the World Chocolate Wonderland, which is open until April, click here. Or take a visual tour through this photo gallery.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au