A Times Online article on Chinese consumer habits in London attracted our interest today. It reveals that “Chinese shoppers were the highest-spending nationality on Bond Street” during the summer.
Also, statistics by the New West End Company, which represents the retailers of Bond Street, Oxford Street and Regent Street, show Chinese nationals spent 127 per cent more this October than September. And across these three streets, the average Chinese transaction was £780 (AU $1,402), and £1,038 (AU $1,865) on the luxurious Bond Street.
The key luxury brands the Chinese gravitated towards included Louis Vuitton, Gucci and Burberry. These are all brands with strong, identifiable signatures and logos on their products.
In our eyes, London is an appealing luxury goods destination for Chinese shoppers due to the exchange rate, its number of stores, and the wide variety of brands available.