Tyler Brule, a London-based design consultant and editor of Monocle magazine, (former founder and editor of Wallpaper magazine) has caused international controversy (and debate) by saying that European luxury brands are adapting to suit the Asian market and are “putting out products that Europeans wouldn’t touch.” Ouch...
In a Bloomberg report, Brule implies that European luxury brands are risking their prestige and alienating Western shoppers by changing designs to appeal to the Chinese market. Trinkets and key charms anyone...?
He went on to say that European brands “were much more about the craftsmanship, maybe exotic skins for their bags or shoes.” And that “neglect of those values and brasher products aimed at the Chinese may be responsible for luxury brands’ difficulties in the U.S. and Europe.”
In a Bloomberg report, Brule implies that European luxury brands are risking their prestige and alienating Western shoppers by changing designs to appeal to the Chinese market. Trinkets and key charms anyone...?
He went on to say that European brands “were much more about the craftsmanship, maybe exotic skins for their bags or shoes.” And that “neglect of those values and brasher products aimed at the Chinese may be responsible for luxury brands’ difficulties in the U.S. and Europe.”
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