Wednesday, 2 December 2009

LVMH Wins Another eBay Counterfeit Clash – 2/12/09

In another huge step in the battle against counterfeit goods, eBay has been fined €1.7 million (AU $2.8 million) for “the unlawful marketing” of Christian Dior, Givenchy and other LVMH perfumes.

We read in The Wall Street Journal that LVMH called the decision “an important step” against unlawful practices. “Selective distribution ensures the security and quality of products for consumers. It generates numerous jobs and contributes to the ongoing world-wide success of European luxury goods brands,” the company said in a statement.

eBay, unsurprisingly, was annoyed by the verdict, saying, “It has taken steps to hide LVMH products from French shoppers and that the illegal listings LVMH submitted contain misspelled brand names or only pictures of products, which enabled them to slip through the cracks.” No excuse eBay, no excuse…

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,