Tuesday, 15 December 2009

Luxury Jewellery Market Goes From Strength To Strength – 15/12/09

Despite the financial crisis, high-end jewellery is still in high demand. Recently The New York Times went as far to say that ‘Luxury Jewellery Defies The Recession.’

Fabergé’s resurrection in September was an important boost for the industry (see the MO Down for 17 September for more details).

The NY Times article also draws attention to Louis Vuitton’s creation of its first haute joaillerie line. Vuitton ensured its brand identity was at the heart of the collection, which not only features elements of its iconic flower motifs and brown and gold colour palette, but also includes a 30.1 carat diamond specially cut in the quadrifoil form of the Vuitton flower.

High-end jewellery will also share the runway at Paris Haute Couture Week in January (see the MO Down for 26 November for the full story). So the reign of the luxury jewellers is set to continue into a bolder, brighter new dynasty.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au