Tuesday, 23 February 2010

LVMH Share Their Secrets With Lucky Student Artisans – 23/2/10

Valentine’s Day may be over, but Louis Vuitton is still sharing the love as they invest in the next generation artisans.

“Louis Vuitton was an artisan,” Renaud Dutreil from LVMH told Reuters during New York Fashion Week. “He worked with his hands. It’s important to transmit this value proposition to the next generation.”

Last year, Louis Vuitton encouraged young designers from New York’s Parsons School of Design to “rip into” vintage LV creations and create something new (see our September 23 report for details).

This year, LVMH is continuing to nurture young talent with another project, The Art of Craftsmanship Revisited, which will hopefully instil LVMH’s core luxury values into a new batch of students. Click here to read more about this valuable project in Vanity Fair.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au