Tuesday, 16 February 2010

Two Victories In The War Against Counterfeit – 16/2/10

Here at the MO Down, we love stories of counterfeit busts. And today, we have not one but two stories…

First, we read in The Wall Street Journal that eBay Inc and Louis Vuitton (LV) have clashed again in the French courts, with eBay forced to pay €200,000 (AU $306,000) in damages. eBay must also stop paying search engines to direct certain LV-related key words to the online auction site.

This case is part of an ongoing war between eBay and LV. Click here to read our September 22 piece about LV’s prior victory against eBay.

Secondly, according to the BBC News, police in Italy have seized a huge amount of “amazing quality” counterfeit goods this week.

We’re glad to hear this massive counterfeit scam was foiled. In our article, Counterfeiting: The Scary And Surprising Facts, we revealed that counterfeiting costs U.S. businesses as much as $250 billion a year – and that’s just in the U.S…

With statistics like the above, it’s no wonder there have been discussions of introducing a DNA ‘deterrent’ into luxury goods (see our January 13 report for further details).

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au