Monday, 13 July 2009

Gilt Groupe: Luxury That’s Out Of Reach? – 13/7/09

There is one business that is making a killing in these uncertain times. It’s called Gilt Groupe (as opposed to guilt groupe...), a members-only online store, which sells designer apparel for women, men and children, as well as homewares.


Founded in 2007, it targets the high-end consumer, is very discreet and can be 70% off the original price. To join Gilt, you must be invited by an existing member.


The success of Gilt seems to be due to the brands they carry, the irresistible prices, the limited edition and rarity of items, and the exclusive membership. Yet another case of ‘forbidden fruit’ tasting sweeter…


A Fortune Magazine spotlight on Gilt called it “tailor-made for times like these.” Click here to read the entire article.

Posted by MO at 8:08 am
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au