Wednesday, 1 July 2009

Collaboration: Why It’s A Win Win Situation – 1/7/09

A Newsweek article, Where Art Meets Luxury Design, has raised an interesting debate on crossovers between fashion and art.


History has seen many profitable pairings between luxury brands and artists. Louis Vuitton, in particular, has sought inspiration from artistsTakashi Murakami, Richard Prince and Stephen Sprouse. And Tiffany & Co have worked with the great Paloma Picasso. Also, many fashion designers have drawn inspiration from famous artists posthumously, for instance Yves Saint Laurent and Matisse.


Architects have also benefited from fashion houses’ admiration, with famous partnerships including Louis Vuitton and Frank Gehry, and Prada and Rem Koolhaas.


It seems that artists can’t lose when they ride a fashion house’s coat-tails. These type of collaborations can not only heighten an artist’s name, but can turn them into a global celebrity. And the luxury brands are also winners as their PR wheel turns, then goes into overdrive as this new creative development puts them on the tip of everyone’s tongues.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,