Wednesday, 15 July 2009

Versace Is Set To Dazzle In Dubai – 15/7/09

It’s still all engines go at Versace as they open their second jewellery-only boutique in Dubai. And according to AME Info, a Middle East business resource, the luxury brand plans to open more of these boutiques in the near future.

Is this a good thing for Versace? Well, they’ve launched this new venture in Dubai, a country known for its penchant for yellow gold and all things bling, so we feel confident that this not-so-subtle fashion house will sparkle like a 20-carat pink diamond, and be coveted along with their watches. This is an interesting development, given it is a long way away from their core product. However, diversification is an important strategy as long as the ‘raison d'etre’ is not neglected.

Click here for a sneak peak at the new boutique.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,