Is this a good thing for Versace? Well, they’ve launched this new venture in Dubai, a country known for its penchant for yellow gold and all things bling, so we feel confident that this not-so-subtle fashion house will sparkle like a 20-carat pink diamond, and be coveted along with their watches. This is an interesting development, given it is a long way away from their core product. However, diversification is an important strategy as long as the ‘raison d'etre’ is not neglected.
Click here for a sneak peak at the new boutique.