Tuesday, 7 July 2009

Louis Vuitton Is The Most Valuable Luxury Brand, According To Research – 7/7/09

Louis Vuitton, H&M and Wal-Mart have been ranked as the world’s most valuable apparel, luxury and retail brands this year, according to an in-depth study by consulting group Millward Brown Optimor.

This diverse study forecasts the “intrinsic value” of 100 global brands by estimating their ability to “generate demand.” These valuations are not based entirely on conventional measures, but use both tangible and intangible measurements, such as earnings directly attributable to the sales of a brand and consumers’ views.

Louis Vuitton didn’t have much competition in this study. It was way ahead of the second-place brand in the luxury brand category: Hermès and third place, Gucci. Meanwhile, H&M pipped Nike at the post to be recognised as the most valuable apparel brand.

In this study, several comparisons can be drawn between Louis Vuitton and H&M. Both offer innovation and variety to their consumers and use their ‘marketing muscle’ to stay in the public eye.

You can go to Millward Brown Optimor’s website for a complete report on this study, which can be downloaded for free.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au