Louis Vuitton, H&M and Wal-Mart have been ranked as the world’s most valuable apparel, luxury and retail brands this year, according to an in-depth study by consulting group Millward Brown Optimor.
This diverse study forecasts the “intrinsic value” of 100 global brands by estimating their ability to “generate demand.” These valuations are not based entirely on conventional measures, but use both tangible and intangible measurements, such as earnings directly attributable to the sales of a brand and consumers’ views.
Louis Vuitton didn’t have much competition in this study. It was way ahead of the second-place brand in the luxury brand category: Hermès and third place, Gucci. Meanwhile, H&M pipped Nike at the post to be recognised as the most valuable apparel brand.
In this study, several comparisons can be drawn between Louis Vuitton and H&M. Both offer innovation and variety to their consumers and use their ‘marketing muscle’ to stay in the public eye.
You can go to Millward Brown Optimor’s website for a complete report on this study, which can be downloaded for free.