Italian luxury footwear brand Tod’s has reported a 3.4 percent increase in first-quarter sales to 358.9 million euros (AU $615 million) compared with last year, according to WWD Fashion.
Tod’s SpA, the company that owns Tod’s and other high-end brands, stated that leather goods and accessories have also been showing “signals of recovery” over the past few months. But footwear continues to deliver the bulk of sales, gaining 7.7 percent to 260.9 million euros (AU $447.05 million).
Footwear is the core product for Tod’s, and they’ve not strayed too far from their roots, even though they also have leathergoods and accessories to round out their collection. Their recent growth seems to be a direct result of investing in their core product and making their brand ‘all about the shoe.’ This can be a profitable approach. If the shoe fits (and is your core product), invest in it!