Friday, 31 July 2009

Tod's Plays On Their Strength In Shoes – 31/7/09

Italian luxury footwear brand Tod’s has reported a 3.4 percent increase in first-quarter sales to 358.9 million euros (AU $615 million) compared with last year, according to WWD Fashion.

Tod’s SpA, the company that owns Tod’s and other high-end brands, stated that leather goods and accessories have also been showing “signals of recovery” over the past few months. But footwear continues to deliver the bulk of sales, gaining 7.7 percent to 260.9 million euros (AU $447.05 million).

Footwear is the core product for Tod’s, and they’ve not strayed too far from their roots, even though they also have leathergoods and accessories to round out their collection. Their recent growth seems to be a direct result of investing in their core product and making their brand ‘all about the shoe.’ This can be a profitable approach. If the shoe fits (and is your core product), invest in it!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,