Tuesday, 28 July 2009

Fashion Designers Seek Greener Pastures – 28/7/09

New York Fashion Week (September 10-17) is set for a makeover this year as MAC Cosmetics and Milk Studios join forces to offer designers an alternative venue, absolutely free!

This new venue will allow designers to stage runway shows, presentations and other special events. According to a MAC statement, the partnership with Milk Studios is seen as a way “to inspire new ways of presenting and showing collections in a unique environment, fostering the evolution of fashion week.”

Here in Australia, we’ve already seen this shift of designers moving off site and looking for unique or cheaper options. This ‘designer snub’ has become increasingly common at Rosemount Australian Fashion Week (RAFW) over the last few years. Established brand Kit Willow and new talent Dion Lee are prime examples of Australian designers who have created their own unique shows, which cater for both intimate and large crowds. We admire these designers for bucking the trend of the perhaps homogenised version of the catwalk set-up within an official site. As fashion is always about innovation and constant creation, it makes sense that fashion shows are also evolving…

You can read more on the designers’ snub of RAFW in the News.com.au article, No-Shows Add Up At Rosemount Australian Fashion Week.

Or to get the goss on the advancement of New York Fashion Week, check out the Fashion Newspaper or LadyLux.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au