Monday, 27 July 2009

The Future Looks Rosy For The Fragrance Sector – 27/7/09

Is the tide beginning to turn for the luxury market? Well, things are looking promising once more as shares for fragrance company Inter Parfums Inc. rose almost 10 percent on Friday, after the delivery of their second-quarter sales.

And the good news doesn’t end there. Inter Parfums, whose brands include Burberry, Van Cleef & Arpels, Paul Smith and Christian Lacroix, has been forecast to “return to double-digit earnings per share growth, driven by new fragrance launches” in 2010, according to a Forbes article.

Recent luxury news seems to be reinforcing that it really is 'all about the brand' when it comes to purchasing. We wonder if the celebrity fragrances, that were doing so well with the broader community, are in any way on the nose, given celebrity brand launches are usually all about speed to market, high volume; here today and gone tomorrow. It certainly appears that the aspiration for the brands with a heritage continues across all product categories. This is definitely reassuring for those consumers investing in luxury brands for themselves or to give as gifts.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,