Monday, 6 July 2009

The Techno Luxury Conference Set To Dazzle Berlin In November – 5/7/09

The event promoted as “the world’s biggest luxury business conference,” – the International Herald Tribune Luxury Conference – will be held in Berlin on the 17 and 18 of November.

Now in its ninth year, this conference, titled ‘Techno Luxury,’ will centre around how technology and other marketing innovations can open up a whole new world to the luxury good industry, by supplying new creative direction and business opportunities.

Confirmed speakers include:
- Christopher Bailey, the Creative Director for Burberry
- Tomas Maier, the Creative Director for Bottega Veneta
- Frida Giannini, Gucci’s Creative Director.

Other hard-sitting CEOs from key luxury brands are likely to attend to reveal how technology is affecting the industry. It's often thought that technology is involved through mostly logistics, but this conference will also touch on how it affects the creative side.

To read more, go to the official IHT Luxury Conference site. Or examine this informative article: Claudia Schiffer To Speak At IHT’s Luxury Conference In Berlin.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,