Wednesday, 26 May 2010
Prada have proven why they remain as one of the leading luxury fashion companies, with their retail sales up 36%.
The result comes from strong sales across the fashion house’ main markets and a clever strategy based on a direct distribution channel. It is Prada’s increasing innovation and ideal strategy that has seen such great results across the board.
Image credit: WWD Prada FW2010 Photographer David Maestri
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au