Friday, 28 May 2010
Yesterday we celebrated the opening of the new Louis Vuitton store in London, but today the company suffer from having two of their advertisements banned.
The ads feature artisans delicately hand making a LV wallet and handbag. The issue? Louis Vuitton also incorporate machine work into their product manufacturing, thus misleading the viewer.
The Advertising Standards Authority explained; "we considered that consumers would interpret the image of a woman using a needle and thread to stitch the handle of a bag ... to mean that Louis Vuitton bags were hand stitched.” Louis Vuitton have no choice but to pull the campaign immediately.
Image credit: online.wsj.com
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au