Wednesday, 5 May 2010
Fashion has collided with sport after Fifa asked Louis Vuitton to create a luxurious trophy case for the World Cup Trophy.
The case is being handmade in LV’s Asnières workshop near Paris, its price tag a closely guarded secret.
According to Fifa, the cup will be brought into the stadium inside its bag and lifted out by a LV ambassador in front of one billion TV viewers.
As LV’s history is in luggage, it is an appropriate (let's not talk about visibility) for Louis Vuitton to create a special case to carry this coveted beauty.
Why was LV chosen? Well according to Antoine Arnault, head of communications for Louis Vuitton, the players “just adore our products.” And when asked about this project, Monsieur Arnault commented, "We try to do things out of the box."
You can read more at The Guardian.
Image credit: The Guardian.
Who's behind the MO DOWN
Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au