Thursday, 27 May 2010
When one of the world's leading luxury fashion houses opens one of their flagship stores, you can expect it to be an ornate, star-studded affair. Louis Vuitton opened their 15,000 ft London Maison store this week and hosted to a true mix of stylish celebrities.
Who was amongst the fashion pack? None other than Australian Vogue Editor in Chief, Kristie Clements, London’s it girls, Daisy Lowe and Pixie Geldof and Australia’s own Elle MacPherson, to name a few.
The store is a true mixture of art and fashion, and tactfully uses a vast amount of space. Louis Vuitton CEO Yves Carcelle stated “I think the volume is interesting…There is more room dedicated to every category of the brand.”
As expected the Louis Vuitton party brought great attention across the fashion and celebrity circuit. The Times even went so far as to describe the extravagant spending on the store, as clever and well-managed compared to the methods of Britain’s leaders in Parliament.
Image credit: wwd.com
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au