Thursday, 13 May 2010
Some positive local news: Giorgio Armani S.p.A. has signed an exclusive agreement with David Jones to become the only Australian department store to stock Armani Collezioni, Armani Jeans, and Armani leather goods and soft accessories.
According to an article in Ragtrader, “Over the next two years, David Jones plans to open 16 additional Armani Jeans areas, of which there are currently six. It also plans to launch 14 new Emporio Armani accessories and shoe locations, as well as four additional Armani Collezioni areas to add to the current 13.”
Giorgio Armani S.p.A. definitely have their eye on the Australian luxury market. In July last year, Emporio Armani set up shop in Perth with an impressive freestanding store. Click here for our commentary (Emporio Armani Graces Perth With Its Presence).
Image credit: broadsheet.com.au It shows a David Jones’ store in Melbourne.
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au