Monday, 24 May 2010

Burberry Lead The Way - 24/5/10

Burberry are expected to increase annual profit by 17% by the end of May. As Reuters suggests, this increase could be largely due to the brands geographical diversity.

We recently noted that the possibility of a take over and operational improvements would be sure to further Burberry’s profits, yet we believe their continual great performance is also reliant on a steady product mix, the brands strategic marketing methods and clever distribution diversity.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,