Monday 8 March 2010

Fragrant Deals And Fashion Show Blacklists At Balenciaga – 8/3/10


We’d like to wave an interesting article in the Financial Times in front of your nose. It’s about the January 2010 launch of Balenciaga's new fragrance (see MO Down for October 2008 for details), which will not only sweeten the wrists of consumers, but may also sweeten the revenue of the Gucci Group, which is part of PPR.

If the success of those luxury houses that ventured down the fragrant path have anything to go by, this fragrance deal could add large additional revenue to the house, especially given the incredible figures published by Euromonitor. These figures suggest prestige fragrances account for $16.54bn of the $24bn fragrance market in 2008. So it certainly seems Balenciaga is sensing the correct notes here.

Still on Balenciaga, we read in WWD that French Vogue Editor-in-Chief, Carine Roitfeld, was banned from Balenciaga’s recent pret-a-porter show at Paris Fashion Week. She said, “It’s too bad, it’s a beautiful house and it’s French. I hope that it’s not forever,” but won’t reveal the reason behind the rift. We’re intrigued…
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au