Wednesday, 3 March 2010

Did You Bid On A Vintage Treasure At The Chanel Auction? – 3/3/10

Last week, Chanel fans were in bargain-hunting mode as more than 800 vintage outfits, accessories and shoes were auctioned off at a two-day sale at Paris' Drouot Richelieu auction house.

According to the Associated Press, estimates for the lots ranged from €20 ($AU 30) for buttons emblazoned with the label's hallmark double "C"s, to euro 10,000 (AU $45,333) for a 1923 drop-waisted dress in ivory silk. Bidders from around the world were expected to attend the auction (and participate via phone).

The story of this auction is an interesting one. The auction’s assessor, Francoise Sternbach, took a year and a half to assemble the 820 lots, which she acquired from more than 120 private sellers. Some of the vintage items were dug out of trunks or rescued from attics where they had been stored for decades.

We’re still waiting to hear how successful the auction was. We’ll keep you posted on the results.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,