Monday, 15 March 2010

The Latest On Christian Lacroix’s Licensing Deals – 15/3/10

Christian Lacroix has been sadly missed at the recent Autumn/Winter Paris Fashion Week. Having been reduced to a licensing-only operation late last year (see the MO Down for December 3rd for details), the brand continues to “live on”.

According to Reuters, the brand will branch out into furniture, eyewear and upmarket stationery.

Christian Lacroix’s CEO, Nicolas Topiol, said the brand has “signed partnerships with the eyewear maker Mondottica, the U.S. stationery company Libretto, the French wall woodworks company Marotte and Designers' Guild. It is also exploring a potential licence contract with a perfume and cosmetics maker.”

Topiol told Reuters, "Of course there is a risk for the brand's image. But all the controls will be put in place, on the products, on the distribution and everything that has to do with the image of the product."

Licensing is a hot topic on the MO Down. If done well, it can expand the brand’s market presence. We discussed this very issue in detail earlier in the year (see the MO Down on 16 June: Licensing Still Has Its Place In The Luxury Industry).

Image courtesy of the Daily Mail. It shows Christian Lacroix on the catwalk with Lily Cole who models one of his designs.

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,