We have positive news from the house of Prada. They have announced that their 2009 ‘core’ profit rose 2.8 percent to 290 million euros (AU $424 million), boosted by a rise in more profitable retail sales even as its wholesale business declined.Prada told Reuters that “its strategy of developing a direct distribution channel had paid off with retail sales rising 14 percent in the year.” The company also said the results were particularly good when taking into acount the global economic crisis.
Image courtesy of Vogue.com.au