Thursday, 4 March 2010

LVMH Sues Hyundai Over Luxury-Related Super Bowl Ad – 4/3/10

More interesting news from the LVMH camp: they’re suing Hyundai Motor Co. for showing a Louis Vuitton-style monogram in its TV ad that ran during Super Bowl XLIV.

According to WWD, the court case, filed in Manhattan, accuses Hyundai of “trademark infringement and dilution” and seeking to “benefit commercially from the fame and renown of the LVMH marks by creating a false association between Louis Vuitton and its automobiles.”

We’ll keep you posted on any developments on this case.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,